Every winter seems far away, until the day it suddenly arrives. And when it arrives, customers come into the store looking for exactly what they had in mind: warmth, quality, something that will last them all season. The problem is, by then, it’s too late to decide.
Knitwear isn’t created in a few days. It’s not a product you pick off a shelf and ship. It’s a process made up of precise steps, technical timing, and expert hands. It starts with the yarn, which must be selected, verified, often produced or recovered according to very rigorous criteria. Then comes the programming of the machines, the fine-tuning of the processes, the fittings. Each garment is constructed stitch by stitch, not assembled.
And then comes the real time. The time of the machines, the time for finishing, inspections, any treatments. The time needed to do things well.
Everything is concentrated between June and September. Everyone wants to produce, everyone wants to deliver, everyone wants to be ready. But production capacity, even when large, is not infinite. And above all, it isn’t flexible at the last minute.
That’s why those who arrive first work better. And receive orders first.
If the goal is to have garments ready by September, for the start of the 2026-2027 season, this is the moment when decisions make the difference. Not in a few weeks. Not “later.”
Now.
Because waiting means joining a queue. And joining a queue means accepting longer lead times, fewer choices, and less flexibility.
Those who act now have a concrete advantage: they can choose calmly, plan, build a coherent offering, and arrive in store when customers start looking, not when they’ve already purchased elsewhere.
If you’re thinking about next season, the advice is simple: plan ahead.
We’re ready to work with you to build your selection, define the garments, and plan deliveries precisely.
Write to us or reply to this email.
September is closer than it seems.