In the fashion industry, the label “Made in Italy” is everywhere.
But for B2B clients – buyers, distributors, design teams – this wording alone is no longer enough.
The real question today is: Made in Italy how? And with what real substance?
For Due Toscani, Made in Italy is not a label, but a concrete production system based on expertise, processes, and responsibility.
Has “Made in Italy” Lost Its Meaning?
Over the years, the term Made in Italy has been increasingly overused. In many cases it refers to products that:
- are assembled in Italy using components made elsewhere
- undergo only final processing in Italy
- rely on long and opaque supply chains
From a legal standpoint, this may be acceptable.
From an industrial and commercial perspective, it often is not.
What Cashmere Made in Italy Should Really Include
When speaking seriously about cashmere, true Made in Italy should involve at least five key elements:
1. Yarn origin and selection
Quality starts with the yarn. True Made in Italy means:
- Italian spinning mills or in-house yarn production
- selection based on fineness, fiber length, and performance
- technical knowledge of how the yarn behaves in knitting
2. Product development
Stitch patterns, gauges, and fits are never standard.
Real development happens when:
- samples are created in-house
- adjustments are tested directly on the machines
- products are designed for durability, not just appearance
3. Knitwear production
Authentic Made in Italy knitwear is produced on:
- knitting machines operated by skilled technicians
- production timelines compatible with quality
- direct control of tensions, stitch settings, and yield
4. Finishing and quality control
Washing, fulling, and drying strongly affect:
- the hand feel of cashmere
- dimensional stability
- the final aesthetic result
These stages are not secondary: they are part of the product itself.
5. Supply chain responsibility
Today, being Made in Italy also means:
- knowing your suppliers
- reducing unnecessary steps
- taking responsibility for what you produce
The Value of Made in Italy for B2B Clients
For B2B clients, genuine Made in Italy offers tangible benefits:
- consistent quality
- reduced production risks
- more credible storytelling toward end customers
- the ability to build solid, long-term collections
It is not just about image, but about industrial reliability.
The Due Toscani Approach
At Due Toscani, Made in Italy translates into:
- production entirely based in Tuscany
- a short, controlled supply chain
- selected virgin cashmere and in-house recycled cashmere
- direct dialogue with buyers and design teams
This allows us to act not only as suppliers, but as true production partners.
Today, real Made in Italy in cashmere is not about meeting the minimum legal requirement, but about telling a genuine, verifiable, and coherent production story.
And this is where the true value of long-lasting products is created.
In the next article, we will focus on the core raw material: virgin cashmere – fiber origin and selection criteria.